Objects Archive
Search
View latest issue
Join Our Mailing List
* indicates required

 

Media Contacts

Editorial contact:
Joanne Glasbey
jo@showmedia.net

Fashion contact:
Tamara Fulton

fashion@showmedia.net

Advertising contact:
Duncan McRae

Duncan@flyingcoloursmarketing.com

Production contact:
Chris Madigan

production@showmedia.net

 

« Beautiful Bentley | Main | Vision on »
Monday
Sep262011

Impeccable timing

WORDS SIMON DE BURTON / PHOTOGRAPHY TIF HUNTER

The Omega Ladymatic contains the best mechanical movement found in any woman's watch, with beauty to match

Omega Ladymatic in rose gold and diamondsIt is because women are so often practically minded that the majority of watches aimed at them contain quartz movements. They keep better time than mechanical ones, are cheaper, are usually more robust and will run for years on one tiny battery.

But no true horolophile would give a quartz movement wrist room: mechanical movements are all to do with the heart of the machine, the components that turn and mesh and pulse and that ultimately lend soul to a watch.

And now more women are demanding mechanical-movement watches, which is why Omega has introduced a new range of Ladymatic models containing the groundbreaking 'Co-Axial' movement, one of the most  accurate on the market.

Invented by English horologist Dr George Daniels and first used by Omega in 1999, the Co-Axial is designed to keep superb time and, to quote the original spiel, ‘remain unaffected by the deterioration of its lubricant.’

Each Ladymatic comes with a four-year warranty and, even better, has a transparent case back so you can see everything working. Far more interesting than looking at a boring old battery.

Omega Ladymatic in rose gold and diamonds, £22,300; omegawatches.com