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Eau d'Ikar, SisleyMass-market fragrance is a little bit like the Hollywood studio system: too often, too many people get a say in how it all ends, and the outcome is a product that lacks originality and soon fades. Independent fragrance brands, on the other hand, have far more creative freedom. Take the family-run Sisley, whose first men’s fragrance has been over 20 years in the making. And Eau d’Ikar is certainly worth the wait. It is first and foremost a lush green scent, but gradually becomes a heartier accord of wood, leather and spice that’s deserving of lasting star status. Available from Harrods from £59;