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« Power snap | Main | Power play »
Wednesday
Jun202012

Snappy idea

Leica has always been a camera brand unafraid of appealing to a niche.  And with the continuing popularity of black and white photography, added to the current trend for vintage-look images, it seems that their latest, clever creation couldn’t have come at a better time.

Leica M Monochrom, leica-camera.comAnother clever evolution from Leica comes with the release of their M Monochrom – it’s unique selling point is that it’s the first digital camera designed specifically for black and white photography. The 18-mega-pixel camera has no colour-filter array – meaning it can record light and dark in the most realistic and detailed way possible. That means the resulting photographs will be sharper and with less noise than those taken on a regular digital camera – and as a result, require less processing.

Jesko von Oeynhausen, product manager for M-System Leica cameras, says: ‘With the Leica M Monochrom, we are offering photographers the opportunity to explore black and white photography with a product that is unique in the digital world, producing consistent and authentic results. The camera’s exclusively black and white sensor brings an enormous technical benefit that is reflected in the outstanding image quality it delivers.’

The M Monochrom has a Leica camera’s usual stripped-down good looks and solid construction, belying its unique and unconventional proposition. ‘Less is more’, as the adage goes, has never seemed quite so true.

 Leica Store Mayfair, 34 Bruton Place, Mayfair, W1J 6NR; 0207 629 1351. leica-camera.com, leica-storemayfair.co.uk